Research Brief From the Center for Media Research Tuesday, Nov. 27, 2012 – According to the JiWire Q3 Mobile Audience Insights Report, examining consumers’ increased comfort of purchasing on their mobile devices, 85% of on-the-go shoppers will use their mobile device while in-store, and 66% are willing to spend at least $50 when making…
Research Brief from The Center for Media Research Tuesday, Sept. 25, 2012 A nationally representative phone survey, by the Pew Research Center’s Internet & American Life Project, finds that 46% of internet users post original photos and videos online they have created themselves, and 41% curate photos and videos they find elsewhere on the…
Research Brief From The Center for Media Research Tuesday, Aug. 21, 2012 – A new report by Nielsen, the “Most Valuable Generation,” in collaboration with BoomAgers, shows that in five years, 50% of the U.S. population will be 50+. These consumers spend close to 50% of all CPG dollars yet less than 5% of…
Research Brief from the Center for Media Research Thursday, July 19, 2012 – Recent research, conducted by Deloitte Consulting LLP, shows that there may be a more effective approach than sales transactions for determining the impact of mobile and how it influences and drives sales in other channels, particularly in-store sales. According to the…
Research Brief From The Center for Media Research Friday, March 9, 2012 According to Nielsen and NM Incite’s U.S. Digital Consumer Report, “Generation C,” is taking their personal connection with each other and content to new levels, new devices, and new experiences like no other age group. Born between the launch of the VCR…
Research Brief from the Center for Media Research Monday, March 5, 2012 According to a report by Forrester Research analyst Sucharita Mulpuru, reported in Internet Retailer, online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year and 62% from $202 billion in 2011. In 2016,…
Research Brief by the Center for Media Research – Tuesday, August 9, 2011 “Affluent Consumers in a Digital World,” a study from the Interactive Advertising Bureau finds the wealthiest American consumers, those in homes with at least $100,000 annual incomes, embracing digital media and its ads. According to the study, conducted for the IAB by…
Research Brief from the Center for Media Research – Thursday, July 7, 2011 According to the Retrevo Gadgetology Report, an ongoing study of people to understand the changing role of parents in this new age of technology, today’s parents have a whole new world of social tools to consider when it comes to raising their…
Research Brief from the Center for Media Research – Tuesday, June 28, 2011 Two-Thirds of Local Merchants Advertise on Social Network; 1/5 Use Facebook According to MerchantCircle, new local ad offerings from Facebook are making inroads with local merchants and may put increasing pressure on Google and pure-play deals companies such as Groupon for share…
Research Brief from The Center for Media Research May 24, 2011 A recent report from Chief Marketer focuses our attention on a new study “thinkmobile,” by Ipsps OTX and sponsored by Google, that shows how smartphones are used in daily life, how they are used in decision making for products and services, and how consumers…
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