With all the features of the popular and award-winning KODAK PLAYSPORT Video Camera, this special edition bundle is a must have for capturing videos of those exceptional moments. “The BURTON Edition of the PLAYSPORT Camera goes where you want to go, even in the harshest winter conditions,” said Phil Scott, Vice President of Marketing, Digital Capture and Accessories, Kodak. “This little pocket sized video camera is waterproof, and shockproof so no need to worry about carving through fresh powder or hitting a rail or hard pack in a terrain park. The easy to read interface and buttons are large enough to use even with gloves on. Plus, it’s small enough to fit in your jacket or fleece yet powerful enough to capture HD video and still photos.”

The durable, pocket-sized HD digital video camera captures those epic runs in full 1080p HD video or 5 MP stills. Video can even be recorded at 60 frames per second which is perfect for slow motion or stopping the action. The BURTON-branded PLAYSPORT Camera bundle comes with an HDMI cable, remote control, 4GB SDHC memory card, a gripping tripod and carry case. The camera will be available in Custom Blue for US $199.95 MSRP this fall at major retailers and Kodak.com.

About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus.

Choose from the widest selection of KODAK Digital Cameras, Pocket Video Cameras and more at http://store.kodak.com.

By Ben Dobbin – BusinessWeek.com

Kodak, the company that brought photography to the masses,  as well as the ability for amateurs to develop and print pictures at home, is now bringing 3-D to the standard pictures you print from your digital camera.

At last week’s Consumer Electronics Show, the company showed off the new, as-yet-unnamed capability, which will be included as part of the feature set of its new $100 ESP C310 model, to be introduced this spring.

The all-in-one printer will come with two paper-frame 3-D glasses in Kodak’s signature bright yellow design, along with special 3D-processing software and instructions.

To create a 3-D image, users will be instructed to shoot the same scene twice, with the second offset about 2 to 3 inches from the first. A Kodak spokesman suggested a good way to do that would be to shoot the first looking through one eye, and the second through the other.

The processing software (Windows only; Macs need not apply) will then meld the two images into one frame that can be printed. The resulting image will look just like any 3-D picture, with two images slightly apart from each other.

The 3-D effect is created uses the anaglyph process: the 3-D glasses contain a red and cyan filter, just like the 3-D comics of old.

And like those old comic books, the effect created using Kodak’s anaglyph glasses is poor, and virtually unviewable after a few seconds. The image shimmers unpleasantly, and what one sees is not so much depth of rounded objects, but rather a series of flat planes that appear to be at different distances. The effect is nothing like what can be seen from a 3-D television.

Based on the sample images available at Kodak’s exhibit, I doubt that the 3-D printing feature will do little, if anything, to boost the company’s printer sales.

Kodak’s K-Zone features compelling discussions from the show floor and streaming live online at ThePulseNetwork.com during the first three days of CES from January 6 through January 8. CES attendees and those tuning in from home will be invited to contribute to the discussions and engage with session panelists on the forefront of the technology revolution.

K-Zone will present today’s industry leaders as they discuss emerging technology trends, groundbreaking marketing techniques and what they believe the future holds. Panels will explore a new generation of consumer—one affected by an ever-expanding social media landscape—and educate attendees on reaching this consumer. Show visitors and those tuning in remotely will hear from leading women who have successfully impacted the technology industry, as well as teen tech-enthusiasts and early adopters eager to make their mark.

“K-Zone is bringing together a group of iconic individuals who serve as today’s leading voices in technology and represent Kodak’s commitment to the marriage of consumer insights with smart technology innovation,” said Leslie Dance, director, WW Brand Marketing and Communications vice president, OCMO, Eastman Kodak. “Through interactive panel discussions surrounding today’s most talked about trends, K-Zone becomes the vehicle through which businesses are able to continue to innovate and evolve, extending beyond the technology itself and into smart solutions tailored to an evolving consumer.”

To view the complete list of topics, the K-Zone daily schedule, and to watch sessions live, visit www.Kodak.com/go/CES

K-Zone commences on January 6 at 11:30 a.m. PST. Panel sessions will be moderated by Leslie Dance and will feature a range of guests, including: Joseph Jaffe, chief interrupter, Powered and author of Flip the Funnel; Scott Kelly, Digital Marketing manager, Ford; Jared Eng, JustJared.com; Danny Seo, CBS Early Show;
Telle Whitney, CEO, Institute for Women in Technology Jane Aldridge, SeaOfShoes.com; Holger Luedorf, Foursquare; and Michelle Madhok, SheFinds.com.

In addition to hosting the K-Zone, Kodak is premiering a range of imaging products at CES, including two additions to its award-winning pocket video camera portfolio—the Kodak PlayFull videocam that’s packed with features in an ultra-slim design and the next generation of the PlaySport videocam that’s shockproof, dustproof and waterproof to 10 feet; a new Kodak Pulse wireless digital photo frame with its own e-mail address and that now has an extra shot of social so consumers can comment on the pictures they receive from friends and family the moment they receive them; and the ESP C310 All-in-One (AiO) printer for wireless at-home printing.

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