Research

Point & Shoot Cameras Growing in Popularity within 13-17 Age Demographic According to InfoTrends Study

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InfoTrends’ 2015 Digital Camera End-user Survey considers the ways in which user demographics are changing, highlights the segments that should be targeted in various marketing efforts, and discovers what consumers are doing with their digital photo collections Weymouth, MA (PRWEB)July 15, 2015 InfoTrends has recently published its latest survey on end user digital camera usage…

Worldwide Action Camera Market Up Nearly 50%

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July 3, 2014 According to the latest report issued by Futuresource Consulting, the worldwide action camera market grew by 44% year on year in 2014, reaching 7.6 million units, with a retail value of $3.2 billion. The report, which tracks annual volume, value and average price from 2013 to 2019, forecasts continued growth, in both…

Distinctions disappearing: InfoTrends studies interchangeable lens cameras

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June 22, 2015 By Paul Worthington – PMAnewsline.com The distinction between SLRs and competing compact interchangeable lens cameras CILCs is disappearing, reports research firm InfoTrends, “given recent camera introductions and their positioning in the market.” “2014 represented a year of change in the digital camera market, with significant decreases in unit shipments and sales across multiple…

More Time Spent On Mobile Shopping; More Sales From Desktop

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According to research findings presented by Andrew Lipsman, vice president, marketing and insights, for comScore Inc. at the Internet Retailer Conference & Exhibition, in the fourth quarter of 2014, mobile accounted for 13.0% of digital sales, up from 11.1% in the prior quarter, and then continued to increase to a share of 15.4% in the…

InfoTrends Completes Newest Installment of Digital Interchangeable Lens Camera Research Series

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InfoTrends is pleased to announce the availability of its 2015 U.S. Interchangeable Lens Camera Market Study. InfoTrends has been conducting in-depth studies of the digital interchangeable lens camera (DILC) market since 2008 Weymouth, MA (PRWEB) June 10, 2015 InfoTrends is pleased to announce the availability of its 2015 U.S. Interchangeable Lens Camera Market Study. InfoTrends…

Who, Besides Millennials, Are Marketing Targets

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According to a recent Marketing Charts report, marketers are focusing a lot of energy on Millennials; their lives are deconstructed on many different levels, but stepping back to the big picture, how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how…

InfoTrends Completes Study on the Rapidly Growing Point-of-view Imaging Market

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Weymouth, MA (PRWEB) April 28, 2015 InfoTrends has released a new study on the rapidly growing point-of-view (POV) imaging market, with emphasis on three primary devices: Action cameras, lifelogging cameras, and other wearable cameras. POV Imaging devices let consumers capture moments and memories that are impossible with traditional cameras and camcorders. In a society where…