Santa Barbara, CA — October 10, 2012 — The Lens: A Practical Guide for the Creative Photographer (Rocky Nook, $44.95 USD) is a momentous handbook that demystifies optical technology, decodes arcane terminology, and provides practical tips for both amateur and professional photographers to help them make smart purchasing decisions and build the perfect lens collection.
“Choosing the right lens…is one of the most important photographic decisions you can make,” says author NK Guy, “…nothing affects the quality of a photo more than the lens. It’s no longer just about the megapixels—it’s the glass that makes all the difference.” And yet, many buyers of interchangeable lens cameras don’t venture past the basic lens included in the camera box. Some are reluctant to spend more money, are confused by the buzzwords, or are overwhelmed by all the choices that are available. This new book takes the guesswork out of the process so photographers can achieve an amazing scope for quality photography using interchangeable lenses.