Google buying face recognition firm Viewdle

October 2, 2012

Viewdle technology provides the ability to automatically tag photos.

Viewdle technology provides the ability to automatically tag photos.

By Elinor Mills – CNET.com – October 1, 2012

Google may use the Ukrainian firm’s technology to add photo tagging across its services.

Google is close to completing its deal to buy Viewdle, a Ukrainian maker of facial recognition technology that automatically tags photos, according to a person familiar with the deal.

 The acquisition, which has been in the works for more than a year, is expected to close this week, the person said.

Representatives from Google and Viewdle declined to comment.

The move makes sense for Google because Viewdle’s technology provides a way for users of Google+,Android, Picasa, and other services on a range of devices to easily (even, automatically) tag photos of friends. Viewdle’s SocialCamera app automatically tags Facebook friends and the company has released an Android game called Third Eye.

Facebook also has made a play in this space, earlier this year buying Face.com along with its Photo Tagger auto-tagging app.

Read more:http://news.cnet.com/8301-1023_3-57523863-93/google-buying-face-recognition-firm-viewdle/

 

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