Wireless Transfer to Smartphones Would Drive Digital Camera Usage, According to InfoTrends Survey

August 17, 2012

(Weymouth, MA) August 16, 2012…Over the years, a variety of devices (e.g., smartphones, tablets, connected TVs) have been introduced that enables users to stay connected without being tethered to a desktop. Some of these connected devices offer functionalities that rival those of personal computers, with the added benefit of being wireless and portable. They can also enhance the overall experience of more traditional devices such as digital cameras.

InfoTrends’ Smartphones, Tablets, and Connected TVs: Changing the Digital Imaging Landscape report analyzes findings from a survey of over 1,300 U.S. consumers about their use of smartphones, tablets, and connected TVs for a variety of business and recreational tasks. One interesting finding was that nearly 75% of smartphone users who also take digital photos or shoot digital video would be “somewhat” or “extremely” interested in the ability to wirelessly transfer photos or video from their digital camera to their smartphone. Furthermore, 68% of those respondents said that having that ability would actually cause them to use their digital camera more. Many consumers own multiple photography devices and the ability to easily transfer content between these devices will help encourage the viewing, sharing, and printing of photos from both connected and non-connected devices.

 

InfoTrends’ Connected Imaging Trends (CIT) Service provides in-depth consumer research on the use of social networks, connected devices, and cloud services and profiles of existing vendors and emerging technology providers. Through analysis of industry developments and forecasts that include imaging activities and related revenue, this service provides executives, product and marketing managers, and senior managers the information and advice they need to thrive in this dynamic marketplace. For more information, please visit our CIT page or contact Matt O’Keefe at +1 781 616 2115 or matt_okeefe@infotrends.com.

InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright 2012 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is prohibited without prior written consent.

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