(Weymouth, MA) July 10, 2012…A variety of devices including smartphones, tablets, and Internet-enabled TVs provide users with access to vast amounts of commercial and personal content. Many of these devices offer functionalities that rival those of personal computers, with the added benefit of being wireless and ultra-portable. InfoTrends’ new report, Smartphones, Tablets, and Connected TVs: Changing the Digital Imaging Landscape, analyzes the impact these devices have made on the consumer imaging market.
The adoption of tablets and connected TVs is high among affluent early adopters of technology, but well over half of survey respondents who do not yet own these devices expect to purchase them at some point in the future. Vendors and manufacturers should prepare for this influx of mainstream consumers, who will have different needs and expectations. Ease-of-use and competitive pricing will likely play a key role in their decision-making process.
Compatibility will also be an important consideration for consumers. Many current solutions for linking mobile devices, home computer networks, and connected television are brand-specific. Consumers will have little tolerance for cameras that only transfer photos and videos to smartphones made by the same manufacturer, or tablets that can beam content to only the same brand of connected TV. As content volume increases, consumers will demand solutions that can help them view, manage, share, and preserve their multimedia content across a variety of devices. Vendors and manufacturers should make connectivity brand-agnostic so that consumers can easily transfer content from one device to another regardless of the brand.
Smartphones, Tablets, and Connected TVs: Changing the Digital Imaging Landscape details the findings of InfoTrends’ 2012 U.S. Connected Devices End-User Survey of more than 1,300 consumers. Respondents were asked about their use of these devices for a variety of business and recreational tasks, with particular emphasis on personal photo and video activities. It provides a demographic comparison of various connected users, explores ownership and use of these devices, and considers the impact that these devices are having on more traditional offerings. Manufacturers of connected devices and providers of complementary offerings can use this report to stay competitive in an ever-changing market.
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
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