June 20, 2012 By Paul Worthington PMA Newsline
The photo and video mobile app market is not only booming, it is also changing rapidly. A new study from 6Sight finds that of the 475 top-ranking photo and video apps, 46 percent are less than six months old; 20 percent have just been introduced in the last 90 days.
The study, Photo/Video App Market Analysis, describes the trends in downloads, sales, and grossing rankings for free and paid Android, iPhone, and iPad apps. It also analyzes how these various rankings vary for certain segments. The findings include:
· Photo and Video apps priced at the minimum store level of $0.99 are more common among top ranking apps introduced in the last 180 days than among older apps
· iPad and iPhone Photo and Video apps that offer in-app purchasing options receive lower user ratings than those without
· within the rankings of Photo and Video apps downloaded on iPads, apps that are only available on iPads offer less often photo enhancement functions than those that are also available on iPhones
“The study’s true value is in connecting the main lessons from our recent 6Sight Social Imaging Survey to the features of today’s most popular photo and video apps,” said Joe Byrd, president and co-founder of 6Sight. “The Social Imaging survey gave us many insights into how people take, enhance or share photos, in particular from their smartphones and tablets. The Photo and Video app market analysis links imaging-related behavior and needs to the features and rankings of 475 popular photo or video apps.”