Ashton Kutcher Stars in Nikon’s Primetime Ad Campaign


Nikon Pushes Into Primetime With Newest Ad Campaign Shot By Academy Award Nominated Cinematographer
“Man of Action” Spot Stars the Versatile Nikon D5100 D-SLR in Front of and Behind the Lens

MELVILLE, N.Y. (June 1, 2011) – Hollywood leading man, producer and social media champion Ashton Kutcher has once again provided his talents for the latest Nikon advertising campaign, set to begin running May 30, 2011 on U.S. television networks across the country. Kutcher stars in two new commercials for the Nikon D5100 D-SLR and the latest series of ultra-fun, long zoom COOLPIX models.

“Ashton’s stylish, edgy and fun personality continues to shine and appeal to a wide variety of customers for both Nikon D-SLR’s and COOLPIX compact digital cameras,” says Lisa Baxt, senior communications manager for Nikon Inc.  “We are excited acclaimed Director of Photography Matthew Libatique shot our “Man of Action” D-SLR spot with the Nikon D5100.  All elements of this DSLR campaign were shot with the Nikon D5100 demonstrating its high quality photo and HD movie capabilities.”

The D5100 campaign’s initial run will be from May 30 through the end of June on a variety of national primetime programming on the ABC and FOX networks. The commercials can also be seen on a number of prime cable networks, including Bravo, Food Network, History Channel, National Geographic Channel and HGTV.

Man of Action (:30 and :60)

The “Man of Action” spot for the new Nikon D5100 features Kutcher as the hero in an action sequence, ready to go toe-to-toe with the villain when things don’t quite go as planned. Cinematography was directed by award-winning Director of Photography Matthew Libatique, ASC (Black Swan, Iron Man), and the entire spot was filmed in full HD (1080P) using the Nikon D5100.

“As a cinematographer, I enjoy working with the latest gear to push the boundaries of what’s creatively possible with a camera,” says Matthew Libatique, ASC. “The D5100 is a consumer camera that delivers excellent HD video quality. It was fun working with it on a commercial shoot and it delivered on giving the piece a new look.”

The Nikon D5100 is a versatile D-SLR camera that lets consumers unleash their creative potential with smart features like a 3-inch rotating LCD and the unique Effects mode that can be applied to photos and video.

Sightseeing in Malibu (:30)

The additional TV spot, “Malibu” features Kutcher soaking in the beautiful sights of the Pacific Coast with Nikon’s latest COOLPIX superzoom cameras, the P500, S9100 and L120. With powerful zoom lenses ranging to 36X, it’s a recipe for hilarity.

As illustrated in the spot, the Nikon COOLPIX P500 is a full-featured compact digital camera with an expansive 36x wide angle zoom ideal for shooting in tight indoor places or out in a great open space. Its smaller pocketable sibling, the COOLPIX S9100 is a sleek and stylish digital camera with a powerful 18x wide-angle zoom lens designed to capture razor-sharp results even in low light. The L120, also featured, is the ideal camera for the active family, featuring a powerful 21X optical zoom and easy-to-use features to record memories from almost any distance.

To view these campaign spots and behind the scenes footage, simply visit For more information on these products, please visit

 About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. In 2011, production of NIKKOR lenses surpassed 60 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @Nikon_USA.

  4 comments for “Ashton Kutcher Stars in Nikon’s Primetime Ad Campaign

  1. June 13, 2011 at 6:53 pm

    Bought this camera and loved the ease of operation and picture quality. I also have the Panasonic DMC-FZ35, which is VERY complicated. I needed something simpler. I learned to use this Nikon after only 1 hour of reading the manual (compared to months still trying to figure out the Panasonic). Was easy getting great pictures. Smile detection and Pet mode worked terrific. Unfortunately, my primary reason for this type of hybrid camera, is for the convenience of camera and HD video in one unit. Video quality on this unit is well below average. I compared it to my Panasonic – no comparison. The Panasonic’s video was smooth and clear, the Nikon – grainy and jerky. I really wanted to keep this camera for it’s ease of use and picture quality, but the poor video quality ultimately caused me to return it. Until I find an easy to use camera with good picture and video, I’ll continue with the months of trying to figure out the Panasonic.

    PROS: Ease of use, great pictures, smile detection, pet mode, easy to understand manual, price.
    CONS: Poor video quality

  2. June 14, 2011 at 4:00 am

    I took my time, did a big research.
    I’ve read hundreds of reviews. Bought it yesterday at J&R for $305 after tax.
    I’m very pleased with it, love it (performance, picture and build quality).
    It looks big on a picture, but it’s perfect size in reality.
    I was going to spend around $550 but I couldn’t find anything matching
    this one in terms of picture quality (I did research on that).
    I was going for Nikon Coolpix P500 but changed my mind because people really unhappy with overall performance.
    Canon G12 and Nikon 9000 have no zoom…
    Same story with all others (Canon, Nikon, Lumix, Sony, FujiFilm).
    Other manufactures I don’t even consider in this price range.
    And speaking about CMOS sensors advantage… They are good only in big full size.
    They undeperform in 1/2.3 and even 1/1.7 sises. Fact.
    I can tell this from my own experience with Canon 50D vs Canon SX1.
    I’m not a Nikon sales man because I’m a huge fan of Canon (T3i is the best!)
    but this time I’m going for compact one for the beach, rain, snow kind of camera.
    What I was trying to say is that for this money I think it’s hell of a camera.


  3. June 14, 2011 at 4:18 am

    Overall, the Nikon Coolpix P500 is pretty impressive. Although there are a few flaws, the camera’s features make up for them. Below are the major pros and cons I found after using the camera for a few hours.

    – HUGE 36x Optical Zoom (at full zoom I could see buildings 5 miles away as if they were two blocks away)
    – Relatively lightweight and compact, much smaller than I expected.(compared to an entry level DSLR)
    – Up to 240 FPS video, nice slow motion.
    – Manual controls, a must for any experienced camera user.
    – Buttons well laid out and simple to find and use.

    – Image quality was good but it was pretty much expected, nothing extraordinary for this price range. If you prefer higher quality images over features in this price range, an entry level DSLR such as the D3100 is the way to go.
    – If you accidentally leave the lens cap on and turn the camera on, the lens will still try to come out and it will grind the motor. BE CAREFUL! I found this to be the biggest flaw, not having a “lens cap on” sensor or a resistance sensor that would stop the motor if it sensed something in the way.
    – No supplied external battery charger. You have to charge the battery while it’s in the camera, via USB cable and supplied AC adapter. And while it’s charging, it won’t let you power it on, so you can’t use it as an AC power source either.
    – As with all super high zooms, every tiny vibration is magnified so unless you have a tripod or some kind or support, it’s extremely difficult to get a clear shot at maximum zoom.

    All in all, it is very user friendly. From the novice photographer to the experienced photo geek, the features on this camera are sure to impress. If you can deal with a few minor inconveniences, the Nikon Coolpix P500 is pretty nice camera.

Leave a Reply

Your email address will not be published. Required fields are marked *