Sony Electronics to showcase 3D Home Entertainment Solutions at CEA Line Shows

SONY ELECTRONICS TO SHOWCASE 3D HOME ENTERTAINMENT
SOLUTIONS AT CEA LINE SHOWS

LCD TVs, Blu-ray 3D players and Live 3D Action From World Cup to Demo
Sony Leadership in Next-Gen 3D HDTV

New York, NY, June 3, 2010 — Sony Electronics today announced that it will be showcasing its 3D solutions at CEA Line Shows, June 22-23, 2010 in New York. The company will showcase its comprehensive line of 3D BRAVIA LCD TVs, Blu-ray 3D players and additional products with 3D functionality. Sony’s exhibit will also highlight live-action feeds from the FIFA World Cup in South Africa, which is being produced by using the company’s professional 3D broadcast technology.

“Sony is the only company that can capture the excitement of motion pictures and live action sports in 3D – and then deliver the enhanced consumer experience at home, ” said Michael Fasulo, Executive Vice President and Chief Marketing Officer, Sony Electronics. “Our CEA Line Shows exhibit will demonstrate how exclusive 3D content combined with advanced 3D technology can take the viewing experience to an entirely new level.”

On display in the largest CEA Line Shows exhibit space is the new line of Sony BRAVIA 3D televisions. The models offer integrated 3D functionality with Sony’s 3D active glasses and built-in 3D transmitter. They incorporate a frame sequential display and active-shutter glasses that work together with Sony’s proprietary high frame rate technology reproducing full high-definition 3D images.

Each day at 2 p.m. ET the Sony 3D televisions will provide live feeds from the FIFA World Cup in South Africa via the new ESPN 3D channel, which is scheduled to launch June 11. Nigeria is scheduled to play South Korea in 3D on Tuesday, June 22, followed by Ghana vs. Germany on Wednesday, June 23.

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About Sony Electronics

Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution, and customer service.

Sony has played a key role in the development of Blu-ray Disc™, CD, DVD and Super Audio CD technologies, among many others. The company is noted for a wide range of consumer audio-visual products, such as the BRAVIA® LCD high-definition television, BRAVIA® 3D HDTV, Cyber-shot® digital camera, Handycam® camcorder and Walkman® personal stereo. Sony is also an innovator in the IT arena with its VAIO® personal computers and in high-definition professional broadcast and video equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector.

For more information, go to www.sonystyle.com or www.sony.com/news.

About the CEA Line Shows and Digital Downtown Conference

These events are being organized in association with CEA, the producer of the International CES®, along with Martin Porter Associates and Consumer Technology Publishing Group/NAPCO, publisher of Dealerscope, Custom Retailer and E-Gear Magazines.

About CEA

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $165 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.